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Boost Your Core Web Vitals by Optimizing Images

Article•By Team

Speed is a Ranking Factor

Google's "Core Web Vitals" update made loading speed a direct factor in SEO rankings. The metric LCP (Largest Contentful Paint) often depends entirely on how fast your main hero image loads.

Common Mistakes

  1. Using PNGs for Photos: A photograph saved as PNG might be 3MB. The same photo as a JPG (80% quality) might be 200KB.
  2. Ignoring Compression: Raw images from cameras contain metadata and detail that screens can't even display.
  3. Not using Next-Gen Formats: Google PageSpeed Insights specifically recommends "Serve images in next-gen formats" (like AVIF or WebP).

How to Fix It

You don't need expensive software like Photoshop to optimize your web assets.

  1. Audit: Run your site through PageSpeed Insights.
  2. Compress: Take the flagged images and drop them into our Image Compressor.
  3. Convert: Switch from JPG/PNG to WebP or AVIF.

By reducing image size by just 50%, you can often double your page load speed.